Understand UK mortgages.
Then meet a vetted broker.
First Run Now is not a mortgage broker. We're an independent guide for UK borrowers — explaining how mortgages, remortgages, buy-to-let and bad credit lending actually work, then connecting you with a carefully vetted FCA-regulated adviser when you're ready.
What First Run Now does
A mortgage publisher first. A matching service second.
Most UK mortgage sites exist to capture leads. We exist to help you understand what you're signing for — and only then introduce you to the right adviser. That order matters.
Educate
Detailed, UK-specific guides written by humans, not spun from competitors.
Vet brokers
Permissions, complaints, whole-of-market access and outcomes checked.
Match thoughtfully
Connect you to a broker whose specialism fits your scenario.
Educational content categories
Start with what you need to know
Browse our growing library of UK mortgage guides — written for borrowers, not brokers.
Mortgages
First-time buyers, fixed vs tracker, deposits, affordability.
ExploreRemortgages
When to switch, product transfers, early repayment charges.
ExploreBuy To Let
Landlord criteria, stress tests, HMO and limited company.
ExploreBad Credit Mortgages
Adverse credit, CCJs, defaults, and specialist lenders.
ExploreCalculators
Affordability, repayment, stamp duty, LTV.
ExploreAll Guides
In-depth, jargon-free explanations across UK lending.
ExploreWhy you can trust us
Independence, by design
Our editorial team writes guides without input from brokers. Our matching team only introduces brokers we've checked end-to-end. Two separate teams, one principle: the borrower comes first.
A note on regulation. First Run Now is an information publisher and introducer. Mortgage advice is provided exclusively by FCA-regulated brokers we work with — not by us.
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01
We research, you read
Our writers translate dense mortgage rules — FCA guidance, lender criteria, MMR — into plain English. Every page is independently produced and updated as the market shifts.
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02
Brokers are vetted before you meet them
We only introduce you to FCA-regulated brokers we've checked for permissions, complaints history, whole-of-market access and customer outcomes.
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03
You stay in control
There's no obligation to proceed. We don't push products, charge upfront, or share your details beyond your matched broker.
Featured guides
Specialist scenarios, explained properly
Does a Mortgage in Principle Include Your Deposit?
Read guide Bad creditCan You Remortgage with Bad Credit?
Read guide Bad creditBad Credit Mortgage Checker
Read guide Mortgage rulesCan I Have Two Residential Mortgages?
Read guide Mortgage rulesTwo Mortgages on Two Different Houses
Read guide Mortgage rulesTwo Mortgages on One Property
Read guide BridgingBridging Loans for Bad Credit
Read guide Buy to letBuy To Let Houses Sheffield Mortgage
Read guide Buy to letBest HMO Mortgage Lenders (2026)
Read guide BridgingBad Credit Bridging Loan: A Plain-English Guide
Read guideBroker matching process
How we connect you with the right adviser
A four-step process designed to save you weeks of searching — and reduce the risk of speaking to the wrong specialist.
Tell us your scenario
A short, plain-English questionnaire — no credit checks, no commitment.
We pre-screen
We match your situation to brokers experienced in that exact area.
Introduction
You receive the broker's name, FCA number and a callback window.
You decide
If they're not right, tell us — we'll match you with someone else, free.
Not sure where to start?
Read a guide. Or tell us your situation and we'll introduce you to a vetted broker — free, no obligation.