New home buyers looking online

12-Nov-2007

More buyers of new homes are turning to the internet to find their ideal property, Miller Homes has said.

The firm has reported that more than half of its customers came from its website this month – the first time such a concerted trend has been seen in the 70-year history of the company.

A notable increase has also been seen in the past five years alone, with less than 20 per cent of Miller Homes' business coming from the web in 2002.

"People want to be able to search for a new home from the comfort of their armchair," said Miller Homes marketing director Philip Hogg.

"We have invested a significant amount of time and money into our consumer website in the firm belief that it was going to become the single most important tool in our sales and marketing kit of the future. If the past few years have been anything to go buy, this was money well spent," Mr Hogg added.

The report comes hot on the heels of a study from SmartNewHomes.com which suggested that first time buyers may soon be able to capitalise on the new homes market thanks to developers' desire to improve their end-of-year results by offering discounts on their latest developments.

Meanwhile Miller Homes has also launched a new Afford2Move scheme which offers buyers assistance towards deposit and stamp duty costs as well as the ability to borrow as much as 97 per cent of the value of their home.


Buyers 'to benefit' from slow sales
http://www.firstrungnow.com/news/buyers-to-benefit-3580.aspx

First time buyers 'will prop up the market'
http://www.firstrungnow.com/news/first-time-buyers-will-3584.aspx

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