'Mum's matter' in money matters

16-Mar-2007

New research suggests that mums act as positive financial role models, which may be of interest to would-be first time buyers looking for inspiration on how to safe for a deposit.

According to research by Scottish Widows, one out of every five respondents - which may have included prospective first time buyers - confirmed that they viewed their mums as a money mentor.

The research was conducted by YouGov for Scottish Widows and involved the polling of 2,339 adults between March 5th and March 7th.

"It seems that when it comes to money, mum really is the word," said Mike Hoban, customer and brand marketing director at Scottish Widows.

"We all need positive role models in life so it's great that our mums are the people we look up to financially," he added.

To find out about the different ways of financing a first home, see our section ‘Affording Your First Home’.

Scottish Widows offers a range of financial services and products, including pensions and loans.

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